….and the fight continues. After trying to knock out Digicel in an ad battle in Round 1, bMobile is out for revenge in Round 2.
bMobile hits Digicel with a round-house kick to the lower abdominals in its new Street Fighter arcade game-inspired video ad. (Thanks JR!) bMobile’s Green Warrior character (a black Ryu) takes on Digicel stand-in – Red Congoree.
I love the sound effects, illustration and animation involved in this Ad vs Ad entry. I can see the animator/illustrator having a ball taking this parody to the extremes. Take a bow for excellent execution.
Attacking Digicel in New Media
bMobile looks like it IS attempting a viral campaign… But, wait, hold up! 19,537 bMobile Facebook fans and only a combined 27 likes on this video after 24 hours on Facebook? Currently, 308 views on YouTube. Where is the love?
This idea had a lot of potential, I mean Buhwamoder-Slap-Chop potential. Sometimes a viral video grows organically by itself, but for a commercial endeavour like this, I think you’d need to put in some elbow grease and hype it yourself.
In addition to having viral video potential, bMobile is also attacking Digicel in its New Media territory. Digicel has heavily invested in digital marketing, its Facebook fanbase, for example, now stands at 111,125 fans. This is a whopping 25% of all TT Facebook fans (437,220).
bMobile can only raise the stakes by developing an actual Flash Game.
Game Over – the Legend of Zelda
And there’s more! The gaming theme seems to have taken a life of its own in a ‘Game Over’ mini ad campaign.
In the campaign, The Legend of Zelda Nintendo game is referenced with a Link-like protagonist destroying an evil red phone-monster. The bMobile Link character is so similar to Zelda’s Link character, I’m hoping the designers checked with the legal team before proceeding.
In the fight for Brand supremacy, who wins this round, kids?