Out of 5 of the most-viewed GIFs of 2019, 4 of them were based on the reactions from Black people, according to GIPHY.

What if I told you there was a way to offer your product to a consumer just as they realised they needed it?

Of course, the #1 guideline to successful marketing is to have a great product.

With some proper Reputation and Crisis Management techniques, former mayor Mr. Raymond Tim Kee might have still been ‘His Worship, The Mayor of Port of Spain.’

Instagram. Pinterest. Periscope. What do these emergent social networks all have in common?

As the election race heats up, let’s dissect the strategy and tactics used in the People’s Partnership re-election campaign.

One of the criticisms leveled at Fay-Ann Lyons’ Raze video is that the video doesn’t match the song.

Dominitz had studied the winners of Cannes Lions, an international advertising festival, for years and had identified some patterns in the approaches taken by these award-winning ad agencies.

Don’t treat online ads like press ads.

If you can discover where your market’s attention is, you can in turn, gain attention for your products.

In all likelihood, your ads are hemorrhaging money. Why?

We investigated Hillary Clinton’s new website to gain insights into her online techniques.