Go! #PR9Anya! Go!
By appearing on Lifetime’s Project Runway and making it to the final 5, Anya Ayoung-Chee has rewritten her “one thing.”
Venus, for the Love of a Goddess
We’ve grown accustomed to the multi-hyphenate celebrity. J.Lo… sorry, Jenny from the Block… sorry, Mrs Marc Anthony springs to mind as one of the most prominent of these. In the building of her brand empire she’s become a dancer-singer-actress-perfumer-designer-tv-judge-producer. But given various mantras, for example the Jack of all trades, Master of none adage, is it possible to really be known for all these roles?
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Digicel vs bMobile in a Kick-up
Ding! Ding! Ding! Round 1 goes to…. bMobile?
bMobile is ‘kicking’ up some fun at Digicel’s expense. A bMobile branded street fighter is seen knocking out ‘Redz,’ dressed down to his face paint as Digicel’s ‘Iron Top Up’ character. These two ads came head to head (as it were) in Sunday’s Express, Digicel occupying the back cover, with bMobile almost occupying the inside cover.
On Set & At the Beach
Trying to film a video for a client at the beach. A 10 minute shoot took about 3 hours due to rain delays.
I was reminded of the good old days, shooting on 16mm film with a wind-up Bolex Camera. I swore I’d never shoot with film again! Now I’m going to forswear off shooting entirely!
Advertainment: Advertising disguised as Entertainment
Advertainment, or branded content, explained by Wikipedia as being form of marketing where advertising is distributed as entertainment, with a highly branded quality. Personally, I first encountered this form of marketing with BMW’s The Hire series in 2002.
Chanel Nº5′s heavily invests in this form of marketing. Their take on advertainment features major film directors producing extravagantly long TV ads. The directors are often paired with their muses or favourite actresses – who are all extraordinarily well-known.
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