06/21/11 by Aisha Williams | Blog | Comments Off
To quote Maury Povitch - 'Venus Williams... you are NOT the fashion designer.'
We’ve grown accustomed to the multi-hyphenate celebrity. J.Lo… sorry, Jenny from the Block… sorry, Mrs Marc Anthony springs to mind as one of the most prominent of these. In the building of her brand empire she’s become a dancer-singer-actress-perfumer-designer-tv-judge-producer. But given various mantras, for example the Jack of all trades, Master of none adage, is it possible to really be known for all these roles?
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06/07/11 by Aisha Williams | Blog | Comments Off
Ding! Ding! Ding! Round 1 goes to…. bMobile?
bMobile is ‘kicking’ up some fun at Digicel’s expense. A bMobile branded street fighter is seen knocking out ‘Redz,’ dressed down to his face paint as Digicel’s ‘Iron Top Up’ character. These two ads came head to head (as it were) in Sunday’s Express, Digicel occupying the back cover, with bMobile almost occupying the inside cover.
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05/05/11 by Aisha Williams | Blog | Comments Off
Trying to film a video for a client at the beach. A 10 minute shoot took about 3 hours due to rain delays.
I was reminded of the good old days, shooting on 16mm film with a wind-up Bolex Camera. I swore I’d never shoot with film again! Now I’m going to forswear off shooting entirely!
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04/09/11 by Aisha Williams | Blog | Comments Off
Advertainment, or branded content, explained by Wikipedia as being form of marketing where advertising is distributed as entertainment, with a highly branded quality. Personally, I first encountered this form of marketing with BMW’s The Hire series in 2002.
Chanel Nº5′s heavily invests in this form of marketing. Their take on advertainment features major film directors producing extravagantly long TV ads. The directors are often paired with their muses or favourite actresses – who are all extraordinarily well-known.
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03/24/11 by Aisha Williams | Blog | 1 Comment »
One of the great marketing campaigns of this millennium, BMW’s The Hire was lauded for its embrace of online marketing and branded content. On April 26, 2001, the now defunct www.bmwfilms.com launched with a series of short films available for viewing. Clive Owen played The Driver, a man who goes from place to place, getting hired by various people to be a sort of transport for their vital needs.
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01/21/11 by Aisha Williams | Blog | Comments Off
What does it mean when I’m stone cold and unaffected by the birth of children, the joy of marriage, the solemnity of death, and barely blink at the cutest pets/babies/animals, but I can’t stop sniffling over the purchase of my new iMac?
Tears are in my eyes, just thinking about opening the box and lookingat 27″ of glory for the first time. I can’t write anymore because I can barely see the screen…
