Boomers Mother’s Day ‘Message in a Sub’ Contest
Boomers Mother’s Day Message in a Sub Contest
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Advertainment: Advertising disguised as Entertainment
Advertainment, or branded content, explained by Wikipedia as being form of marketing where advertising is distributed as entertainment, with a highly branded quality. Personally, I first encountered this form of marketing with BMW’s The Hire series in 2002.
Chanel Nº5′s heavily invests in this form of marketing. Their take on advertainment features major film directors producing extravagantly long TV ads. The directors are often paired with their muses or favourite actresses – who are all extraordinarily well-known.
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BMW’s The Hire Series
One of the great marketing campaigns of this millennium, BMW’s The Hire was lauded for its embrace of online marketing and branded content. On April 26, 2001, the now defunct www.bmwfilms.com launched with a series of short films available for viewing. Clive Owen played The Driver, a man who goes from place to place, getting hired by various people to be a sort of transport for their vital needs.
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TTHTI Cultural Tourism Campaign
Digital Campaign for the TTHTI’s ‘Cultural Tourism’ Seminar. Campaign included a Landing Page with Registration form, online advertising and an Email Campaign. Read more →
Stone Cold to Teary Eyed
What does it mean when I’m stone cold and unaffected by the birth of children, the joy of marriage, the solemnity of death, and barely blink at the cutest pets/babies/animals, but I can’t stop sniffling over the purchase of my new iMac?
Tears are in my eyes, just thinking about opening the box and lookingat 27″ of glory for the first time. I can’t write anymore because I can barely see the screen…
Aisha for Pepper
- Everybody loves AnyaSex tape? What sex tape? By appearing on Lifetime’s Project Runway and making it to the final 5, Anya Ayoung-Chee has rewritten her “one thing.” […]
- The new Facebook Timeline is WILD!This is what your Facebook Fan page is going to look like within the next few weeks (click for a larger view). Everybody who told […]
- The Era of the 8-to-4 Job is OverWell, in Trinidad, at least, its slowly coming to a close. More and more of my acquaintances, especially those in the IT field, are working […]